| Singapore | 10 July 2016 | Asia Samachar |
Strontium Technology Pte Ltd, a Singapore-based company co-founded by Vivian Singh, has already put into motion plans to reinvent the company to face-up the changing market place.
The company has grand plans: to build an ethical organisation which will outlive us and be a Fortune 500 corporaiton.
“PC sales started to slow down in 2009, which is when we moved from dynamic random access memory (DRAM) products to flash products like microSD cards and USB drives,” Strontium President/CEO Vivian told Singapore daily newspaper Straits Times.
The firm, a global leader in PC and flash memory manufacturing, also had to change the way it sold products.
“We were selling DRAM products to PC manufacturers, system integrators, and DIY channels to other businesses, but flash products needed a focus on retail and e-commerce, which is selling to consumers,” he said in the same article entitled ‘Exploring new businesses and markets to be the next tech giant’ (Straits Times, 6 July 2016).
As of today, Strontium sells more than 12 million flash storage products a month, according to information on its website.
In 2008, DRAM products contributed 5% of Strontium’s revenue, while flash products contributed 95 per cent, the report said. Now the ratio has reversed.
This year, he said the firm is expecting a turnover of $375 million, up 20% more than last year. By 2020, the aim is to hit beyond $500 million.
The firm was founded by Vivian and Anshuman Gupta. Vivian was instrumental in bringing about technological and managerial excellence in the company’s operations. Anshuman was responsible for growth, strategic planning and product management, according to the company’s website.
VIvian pursued his MBA in International Business at Delhi School of Economics, University of Delhi. Before Strontium, he worked for two years as Marketing Manager in Karma Distribution, Singapore and three years as National Sales Manager in Avnet Max, India.
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