Allanjit Singh joins Havas Worldwide Singapore

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| Singapore | 29 July 2016 | Asia Samachar |
Allanjit Singh joins Havas Worldwide Singapore
Allanjit Singh joins Havas Worldwide Singapore

Havas Worldwide Singapore has appointed Allanjit Singh as Head of Social for Havas Creative Group and Managing Director of the group’s PR brand Havas Siren in Singapore.

In the newly created role, Allanjit will lead the PR, social and content offerings and will work in tandem with the agency’s planning and digital teams to deliver social and content strategy that builds off consumer behaviour on different platforms, accordng to the company statement.

He will report into Andrea Conyard, Group Managing Director of Havas Worldwide Singapore.

Allanjit joins the agency with more than 15 years of experience in the communications industry, having worked in a wide variety of functions from research and consulting to pure play public relations and eventually in roles developing digital and social strategy across a range of global agencies.

His experience stretches multiple markets including Middles East, Indonesia and Malaysia.

Most recently, he was at Golin, where he was Digital Director for Singapore working primarily with consumer brands and also lending senior counsel to social strategy and activations across pharmaceutical, F&B, technology and motoring verticals, reports Campaign Brief Asia.

Prior to Golin, Allanjit has held leadership roles in social strategy and PR at iris worldwide and Ogilvy, where he has built teams, structures and processes around client needs and business objectives.

“The walls between PR, social and content are blurring rapidly and it is becoming increasingly important for communications professionals to understand the dynamics between all three,” said Conyard in the same statement.

“Allanjit is one of those rare breed of professionals who has figured out how to leverage this intersection of disciplines and has already accumulated experience in leading social and content campaigns for top brands. We are really excited to have him at the agency and are banking on him to take our social proposition forward.”

On his appointment, ALlanjit said: “It’s not often that one gets the chance to drive an agenda powered by the perfect storm of behavioural insights, big data and cutting edge technology. Making sense of it all to inspire authentic conversations in the most relevant channels, and in turn driving the right sorts of actions is where we will see our biggest success, both for our clients and for consumers.”

 

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3 COMMENTS

  1. http://brandinginasia.com/red-agency-office/

    Red Agency Opens First International Office in Singapore

    By BIA Staff – Sep 7, 2016

    Red Agency has opened its first international office in Singapore where the Havas owned PR firm will focus on PR, social media and content marketing. Red Agency has taken on the former Havas Worldwide Siren PR operation, the integrated public relations consultancy founded in January 2010 and then acquired by the Havas Group in November 2011.

    According to a release:

    The move takes advantage of a realignment of talent and capabilities within the Havas Village in Singapore. The agency will look to bring the same success to the market that it has achieved in Australia with an overriding ambition to create campaigns that are ‘deliberately shareable’, powered by data and insights from the collective might of the Havas Village proposition.

    Red Agency Singapore will already be managing a cross-industry client roster that includes Sony, Brocade, Sophos, TD Ameritrade, Tokio Marine, Sanofi-Aventis, Air France-KLM and UD Trucks. Additionally, a number of new clients will be announced in the coming weeks.

    Red Agency Group CEO, James Wright, said, “We believe the Singapore market has an increasing appetite for the type of work we do. We will be driving a lot of cross-fertilisation in knowledge, skills and client opportunities between the two markets. We want to bring our borderless creative approach to our clients in Singapore in order to provide them with an unfair advantage in market and deliver great business outcomes.”

    Red Agency in Singapore will be led by Allanjit Singh, who will retain his role as Managing Director, as well as Head of Social for the Havas Creative Group, allowing both entities to feed off synergies in strategic planning, ideation and performance measurement.

    Singh said, “The launch of Red Agency Singapore is a testament to the dedication across the Havas Village to deliver unblinkered thinking to our clients. This is our chance to renew our focus on data-powered strategy, compelling storytelling and results that make real business impact. The team and I are excited to become part of the Red team and energised by the prospect of being able to showcase the output of this process to the marketplace.”

    The team will collaborate closely with Havas Village sister agencies locally in Havas Media and Havas Worldwide to deliver on the global Havas Together strategy, an aggressive integration of creative, media, PR and digital.

    Wright, who also has responsibility for the Havas PR APAC region, added, “We have spent the last couple of months getting ready for this with training and pooling experiences from all the teams. Already we have received a lot of positive feedback to our market entry from clients and industry contacts. The team is super excited to get going.”

    Red Agency will now have offices in Singapore, Sydney, Melbourne and Brisbane. The new team in Singapore will also feed off Red Agency’s specialist divisions in Red Guerilla, its brand experience arm, and #RedSocial, its social strategy and community execution team.

  2. Congratulations to Allanjit Singh.

    Now let us see what he does to assist or enhance the career prospects of other Sikhs in the same field with his more than 15 years of experience in the communications industry, having worked in a wide variety of functions from research and consulting to pure play public relations and eventually in roles developing digital and social strategy?

    Sikhs are well known for their individual achievements worldwide but sadly there is little evidence of them sharing there expertise or mentoring others to enable them to succeed. Hope I am proven wrong.

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