| Singapore | 29 July 2016 | Asia Samachar |
Havas Worldwide Singapore has appointed Allanjit Singh as Head of Social for Havas Creative Group and Managing Director of the group’s PR brand Havas Siren in Singapore.
In the newly created role, Allanjit will lead the PR, social and content offerings and will work in tandem with the agency’s planning and digital teams to deliver social and content strategy that builds off consumer behaviour on different platforms, accordng to the company statement.
He will report into Andrea Conyard, Group Managing Director of Havas Worldwide Singapore.
Allanjit joins the agency with more than 15 years of experience in the communications industry, having worked in a wide variety of functions from research and consulting to pure play public relations and eventually in roles developing digital and social strategy across a range of global agencies.
His experience stretches multiple markets including Middles East, Indonesia and Malaysia.
Most recently, he was at Golin, where he was Digital Director for Singapore working primarily with consumer brands and also lending senior counsel to social strategy and activations across pharmaceutical, F&B, technology and motoring verticals, reports Campaign Brief Asia.
Prior to Golin, Allanjit has held leadership roles in social strategy and PR at iris worldwide and Ogilvy, where he has built teams, structures and processes around client needs and business objectives.
“The walls between PR, social and content are blurring rapidly and it is becoming increasingly important for communications professionals to understand the dynamics between all three,” said Conyard in the same statement.
“Allanjit is one of those rare breed of professionals who has figured out how to leverage this intersection of disciplines and has already accumulated experience in leading social and content campaigns for top brands. We are really excited to have him at the agency and are banking on him to take our social proposition forward.”
On his appointment, ALlanjit said: “It’s not often that one gets the chance to drive an agenda powered by the perfect storm of behavioural insights, big data and cutting edge technology. Making sense of it all to inspire authentic conversations in the most relevant channels, and in turn driving the right sorts of actions is where we will see our biggest success, both for our clients and for consumers.”
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