Personal branding workshop for Malaysian university students

Malaysian NGO EKTA Club conducts branding workshop in collaboration with APU

By Dr Saran Kaur Gill | MALAYSIA |

On the 5th September 2019, at APU’s impressive campus, EKTA Club of Kuala Lumpur and Selangor (EKTA) conducted an exciting Personal Branding workshop for 25 first year students from the IT and Business Schools of APU.  The main content was presented by Indergeet Kaur, Ajinder Kaur and I; whilst the small group sessions were led by 7 facilitators who provided detailed guidance.

All 10 facilitators worked with passion and dedication to implement a successful workshop.

Another critical factor that contributed to the success was the amazing attitude of the APU students.  They were so willing to learn, to open up, to share their experiences and to “Just Do it!”  It was a day filled with interaction, exchange of knowledge and experiences, laughter and bonding as participants crafted and developed unique and real personal brand profiles.

The participants did this by discovering:

  • How marketing techniques used by corporate brands could be applied to personal branding
  • Various strengths (talent, skills, education, passion etc) required for personal brand profiles
  • The values essential for developing the real and unique you
  • The essential synergy between one’s offline and online presence
  • Interesting ways to develop and write content

Darshan Krishnan, a participant remarked: “I actually discovered myself in this workshop.   It brought out the best in me.  I attended this workshop with no knowledge whatsoever but now I can put a value to myself through this branding process.”

Fellow participant Johari added: “This workshop brought out the strengths and weaknesses in participants and dispelled our inhibitions in some ways.   It sure was a valuable and worthwhile time spent. Feel so enriched.”

In closing remarks, Asia-Pacific University of Technology & Innovation (APU) Education Group CEO Dr Parmjit Singh said he was impressed by the professionalism of the EKTA YDLL team in their presentation of the one-day workshop on Personal Branding at APU and the value its brought to our students, armed them with the right footing into the working world.

“We look forward to further collaboration with EKTA,” he said.

The EKTA Club of Kuala Lumpur and Selangor is a registered NGO led by Kuldip Kaur as its president.  It comprises 50 lady members from different professions and age groups.  They are doctors, bankers, lawyers, academics, accountants, homemakers and many more.   It provides a platform for its members to empower communities through welfare, medical, legal, youth development and lifelong learning outreach programmes.

[Dr Saran Kaur Gill, a former deputy vice chancellor of Universiti Kebangsaan Malaysia, is the Chair of EKTA YDLL]



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