| Singapore | 9 July 2016 | Asia Samachar |
Digital advertising solution provider Adform has appointed Sukesh Singh to its executive team as vice president of Southeast Asia, operating from Adform’s Singapore office.
Sukesh, who had founded a firm providing digital brands across APAC, has 17 years of experience in advertising sales and business development in the Asia Pacific region.
He will leverage his considerable expertise to spearhead Adform’s efforts to provide its proven advertising technology to agencies, trading desks, advertisers and publishers throughout Southeast Asia, the Adform said in a media statement.
Prior to joining Adform, Sukesh founded Conduit Consulting Pte Ltd, a strategic consulting firm that offers strategy, marketing, sales and business development to digital brands across APAC.
Its clients included MediaMath, My Chat and Zirca Digital Solutions among others. Prior to Conduit, he served as vice president APAC for Phunware and as regional sales director for BBC Worldwide, the statement said.
“Adform’s timing is perfect given the pent-up demand for truly independent ad tech vendors and for unparalleled consulting service,” said Sukesh in the statement. “I’m thrilled to be working with the Adform team to build a compelling and customizable offer for customers in the region.”
Adform, which was founded in Denmark in 2002, provides digital advertising solutions. It platform includes campaign planning, ad serving, optimization, analytics, reports and much more.
Adform’s says its technologies and services are used by more than 21,000 advertisers, 1,600 agencies, and 800 of the world’s leading publishers.
“Mr. Singh’s appointment is a direct result of Adform’s commitment to expanding its global footprint by offering its independent and open buy-side and sell-side platform to agencies, advertisers and publishers in every market,” said Jay Stevens, chief revenue officer at Adform, in the same statement.
“Our clients want sales, technical and creative services delivered by people who understand their market and speak their language. His deep sales, consulting and business development experience will be a valuable asset to our clients in the Southeast Asia region.”
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