Brand manager Maynica Sachdev talks about her current passion

Maynica is responsible for the brand management of Vifa in Thailand, Singapore, Malaysia and Brunei, under the distribution rights of Ash Asia International,

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Maynica Sachdev: Photo Gareth Sheehan / Thailand Tatler

Maynica Sachdev, the Nordic audio brand Vifa brand manager, was recently featured in the Thailand Tatler.

Aside from discussing about her role at Vifa, the 25 year old Maynica also spoke about her family business in which she is ‘involved, but I try not to make it a priority’.

“We have the furniture store, a design business, hotels, a real estate and a management company, and we’re thinking of launching a new Italian design solutions firm, which I would run should I choose to accept the responsibility… But right now I’m invested in the brand building of Vifa. That’s my priority,” she told the magazine in an interview at her home in Sukhumvit, Bangkok.

Among others, Maynica is responsible for the brand management of Vifa in Thailand, Singapore, Malaysia and Brunei, under the distribution rights of Ash Asia International, a Swedish owned marketing, distribution and retail company focusing on brand guardianship in Southeast Asia.

Born in Bangkok to a Thai-Indian family, Maynica had lived and studied in many places around the world by the time she would enter university as a teen, according to the article entitled ‘Maynica Sachdev On Nordic Charms, Family Business And Philanthropy’.

It adds: At six years old, she was accompanying her father to Jersey Island between England and France for his work as an architect. At ll, she attended Asia’s oldest international school, Woodstock, in the Himalayas and at 18, before moving back to Thailand to attend Chulalongkorn University, she spent some time in Washington in the United States.

 

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