AirAsia pulls ads after Sikh community feedback

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AirAsia table top stick-on posters depicting Darbar Sahib, Amritsar
By Asia Samachar Team | MALAYSIA |

Low-cost carrier AirAsia has pulled out dining table top stick-on advertisements that carried the photo of Amritsar’s Darbar Sahib, one of the most recognised Sikh place of worship, after receiving feedback from the Malaysian Sikh community.

In a statement sent to Asia Samachar, AirAsia said it had received community feedback regarding an advertising campaign promoting travel to India.

“We take community feedback very seriously and have taken immediate steps to remove the advertisements,” said AirAsia group chief commercial officer Karen Chan.

It is understood that the stick-on advertisement, earlier found at some restaurants in Johor, have been pulled out of circulation.

It carried a photo from the Darbar Sahib, popularly known as Golden Temple.

AirAsia launched its flights from Kuala Lumpur to Amritsar and Jaipur in 2018 via its long-haul flight affiliate AirAsia X.

 

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Air Asia crew don turban for maiden Amritsar flight (Asia Samachar, 17 Aug 2018)

 

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