LETTER TO THE EDITOR | MALAYSIA
To The Editor, Asia Samachar
Reference is made to the letter written to Asia Samachar with regard to the usage of Khanda to promote alcohol.
SSU Kelab Aman would like to draw the attention of all concerned Sikhs that the Khanda and other Sikh symbols or elements were not used in isolation in the poster to promote the Club’s social activities. For all intents and purposes, we wish to state clearly that the Club’s logo was used as nothing more than to signify that the event is one of the events happening at the Club. Certainly, it is not an expressed or implied act to promote alcoholism in the Club. It is obviously a stretch to imply that the beer mugs are synonymous with alcoholism.
In short, the visual emphasis was on the event’s promotional message rather than the logo.
The Khanda is one and becomes an essential part of the entire Selangor Sikh Union Kelab Aman logo which was created when the Club was built in 1974.
In all forms of advertising, promotional or other communication materials, the organisation’s full registered name and logo are used.
For the past 44 years, the Club’s logo has been used in all forms of materials to promote the Club’s activities.
Rest assured, SSU Kelab Aman is mindful of its role to promote and support cultural and sporting activities of our Sikh Community and not otherwise.
Since its establishment, SSU Kelab Aman has created and maintained a strong reputation as a premier sporting club among all Malaysians and also within the international community.
We are always open to constructive ideas for further improvement. In this regard, a rethink can be considered regarding creating an entirely new Club logo or to refrain from using the current logo for the promotion of alcohol-related activities. However, with a 44-year old history, matters of this nature have to be deliberated and put forward for the approval of Club members.
Public Relations Department,
SSU KELAB AMAN
* This is the opinion of the writer, organisation or publication and does not necessarily represent the views of Asia Samachar.
Don’t use khanda to promote alcohol, Kelab Aman told (Asia Samachar, 14 Oct 2018)
Team Baljit sweeps Kelab Aman elections (Asia Samachar, 8 April 2018)
Sikhs need to start talking about alcohol problem (Asia Samachar, 20 June 2017)
Alcohol, Gurdwara and the Cup (Asia Samachar, 22 June 2016)