| Singapore| 2 Dec 2016 | Asia Samachar |
Singaporean MBA graduate Jaspreet Kaur, who is the Group Head for Brand Strategy at LIQVD Asia, simply loves the digital world.
Jaspreet joined the Mumbai-based digital experiential marketing company in July 2016 after spending a few years working and interning with various MNCs and SMEs in Europe and Asia.
“It’s quite funny how I turned up in digital and branding as my MBA was in trade and international business,” ,” she tells Asia Samachar.
“I think the biggest driving factor behind what I do is that digital now lets you push the boundaries of advertising and creativity. Digital allows you to bring ideas to life in an out-of-the-box way through data and technology.”
She adds: “Whether its using gamification to increase employee engagement or using UX to simplify a complicated application process. Every client, every project, every campaign is a new opportunity for innovation. The results are extremely fulfilling.”
Based in Singapore, the Senior Account Manager specialises in digital strategy, performance marketing and below the line advertising.
She loves to travel, sing soprano and write poetry. At the same time, she also maintains a food blog on Instagram and is actively involved with NGOs in New Delhi, India, according to her LinkedIn page.
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