Manmeet Kaur, founder of a medical-related social enterprise, has been recognised as one of the rising business stars in New York.
The 36-year old founder and CEO of City Health Works has been named in Cairn’s New York Business 40 Under 40 2019 list.
The Harlem-based City Health Works is a social enterprise that bridges the gap between the doctor’s office and the everyday lives of people living with preventable chronic illnesses.
It makes community health workers an integral part of the health system, reports the publication.
During a human rights fellowship in South Africa, the report noted that Manmeet was inspired by the nongovernmental organization Mamelani Projects, which trains community members to educate others on chronic conditions.
She worked on bringing that idea to New York City at Columbia Business School, which she treated as a sort of incubator, using class assignments to hone her plans. Supportive professors connected her to potential investors, and after graduating in 2012, she raised US$200,000 while pregnant with her first child. But after five years, Manmeet realised the nonprofit model was a hindrance to her plans to grow City Health Works to scale, so she began converting her company to a for-profit venture and pitching early-stage investors, the report added.
Founder Manmeet Kaur’s theory is that patients with long-term chronic conditions, such as diabetes and high blood pressure, are not getting the education they need to stay healthy—and keep costs down. For various reasons, doctors are failing to get the message across.
The company, which is paid by insurers, brings education to patients where they are: at home or at a coffee shop. It uses trained health coaches, not doctors or nurses, from the same communities as patients to conduct one-on-one sessions. A registered dietitian or nurse supervises the coaches.
“Most of these patients have had these conditions for years and it’s the first time they’re understanding what that blood pressure indicator really means,” Manmeet said.
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