Heineken launches alcohol-free beer in Malaysia

After hitting the markets in Singapore and Thailand, Heineken's alcohol-free beer is now available in Malaysia.

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By Asia Samachar Team | MALAYSIA |

After hitting the markets in Singapore and Thailand, Heineken’s alcohol-free beer is now available in Malaysia.

The major producer of beer and stout producer Heineken has launched its non-alcoholic malt beverage to tap what it deems a growing consumer trends centred around health-conscious consumers.

Badged as Heineken 0.0, the drink will be imported from the Netherlands and comes in a new 250ml bottle pack size.

“We are selective of the innovations that are relevant to Malaysia and believe that Heineken 0.0 is primed for success,” Heineken Malaysia Bhd Managing Director Roland Bala told a press conference yesterday (21 July 2019).

Heineken 0.0 is an alcohol-free malt beverage brewed using natural ingredients, with 69
calories per bottle. Blue labeling on me bottle – a coulor often associated with non-alcoholic varieties.

The ‘beer’ starts out with traditional beer ingredients like water, malted barley and hop extract. Then its twice-brewed and fermented with Heineken’s A-yeast before alcohol is removed in a ‘natural’ process. The final step is to blend the beverage, according to an earlier report at BeverageDaily.

 

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