Women car rally covering five Indian cities to raise menstrual awareness

UK-based BINTI INTERNATIONAL celebrates five years with a rally covering 5 cities, 7 schools and 1300 girls over 10 days. The end in mind: bring about menstrual dignity to women everywhere

ON THE ROAD: Binti International at on of the schools in the #BintiRally2019
By Asia Samachar Team | INDIA |

A women car rally is now making its way across five cities to raise the awareness of menstrual products and menstrual education.

On 30th March 2019, a group of British ambassadors dedicated to providing menstrual dignity to women everywhere, embarked on an adventure across India as they race against the clock to visit five schools in five different cities.

The Women Car Rally with a mission to provide sustainable menstrual products and menstrual education through the crazy, colourful streets of India.

Commencing in Gurgaon, the rally will travel 350 miles by car to Ranthambore; for the 10-day menstrual education that will be delivered to over 1300 children in total. The team will travel to Kotputli, Jaipur, Udaipur, Amritsar and Moga, before ending their journey in Chandigarh.

The programme is driven by Binti International, a UK-based charity focused on smashing stigma and shame surrounding menstruation. Online media portal Asia Samachar is a media partner of the programme.

Binti’s menstrual education programme takes the form of interactive workshops, teaching young people about the biological, emotional, cultural and spiritual aspects of periods. Attendees have the chance not only to learn but to engage with our trainers, and pose the questions they may be too embarrassed to voice in their wider community.

As part of the workshop and Binti’s commitment to providing menstrual dignity to girls across the world, every school involved in the rally will be presented with Reusable Menstrual Kits which last up to three years, the organisation said in a statement.

#BintiRally covering 5 cities in India

Binti research has found that 88% of women in India use a rag when they menstruate – but with the reusable pad, girls will be taught how to keep the pads clean and hygienic. Designed to be practical, cost effective and green the reusable pads are made with materials that can be washed again and again and then dried out in the sun. With the sun acting as a natural steriliser for the material, BINTI promotes an open culture in an effort to normalise periods and eradicate their stigma.

Binti International was founded in 2014 by Manjit K Gill, with a focus on providing menstrual dignity to women everywhere. Their work has created a rippling affect through different communities where families are now discussing periods and the term “PeriodPoverty” has become globally recognised as an issue that many girls around the world suffer with.

Through the hashtag #SmashShame #ILovePeriods and initiatives like the #BintiRosePose, the team have garnered a large social media following with ambassadors, followers and even celebrities getting involved.

The 2019 BINTI Rally is supported by Hemraj Goyal Foundation, its CEO and BINTI patron Anita Goyal.

Another rally is earmarked for Menstrual Hygiene Day on May 28 in the UK.

The Hemraj Goyal Foundation is a family foundation committed to a better world for women and children.

Established in 2010, the foundation is currently partnered with over 30 different charities and projects that provide vital funding and support to women and children all over the world, and is passionate about supporting next generational and sustainable philanthropy.

“Binti” means “young lady” in Swahili, “daughter of” in Arabic, and “request” in Punjabi.

Headquarted in the UK, Binti is a registered charity, with a mission to provide menstrual dignity to all girls, all over the world. It currently runs projects in India, Kenya, Swaziland, US and the UK.



The Period Policy launch at London gurdwara (Asia Samachar, 4 March 2019)

Talking menstrual at gurdwaras (Asia Samachar, 12 Feb 2019)

Menstruation: Ickkk? Not according to Guru Nanak Sahib (Asia Samachar, 16 May 2016)


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