Kushwin Kaur and friends out to reinvent event industry

Malaysian-born startup Eventda all set to reinvent, digitalise event industry, making it easier for event planners to connect with the various parties involved


| Kuala Lumpur, Malaysia | 30 Aug 2017 | Asia Samachar |

Kushwin Kaur: Eventda CEO

By Anandpreet Kaur

She was planning her cousins wedding and, boy, was it a pain. So many things to do and so many calls to be made. For some, organising events can be a nightmare.

The wedding ended up more than Kushwin Kaur’s cousin getting married. It sparked a business idea. Helping others to plan and run events, booted by the use of technology. This gave birth to Eventda, a Malaysian-born startup looking to reinvent and digitalise the event industry.

“It started with searching all over the internet, making multiple calls and then waiting patiently for quotations hoping it would match my budget. The entire process was really time-consuming and I figured, there had to be a better way where all the information of these service providers could be on one single platform or website,” she tells Asia Samachar when asked what inspired the business.

But Eventda is more than mere event planning. The start-up team, led by Kushwin as its chief executive officer, is offering a real-time platform which match-makes event service providers with customers.

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It attempts to provide anyone who’s planning an event with an accessible and cost-effective way of discovering and instantly booking a broad selection of venues, photographers, videographers, caterers, performers, make-up artists, and other event service providers.

“Entrepreneurship has always been something I wanted to explore. I found my calling after attending a startup bootcamp,” she said.

In May 2016, Kushwin and fellow co-founders Dabraj Singh and Sukh Godrei, attended the Startup Bootcamp in May 2016 organised by the Coalition of Malaysian Sikh Organisations (CMSO), a Malaysian-based Sikh non-governmental organisation (NGO).

“The bootcamp opened up many doors as we emerged as winners at the start-up pitch competition where we presented the Eventda idea. It was then that we decided to take the plunge with the idea and dive into the start-up world,” she said.

The Eventda platform allows event organisers – be it weddings, corporate events or birthday parties – to check out the array of options displayed on the website, and an easy booking process.

“There’s so much potential to tap on in the digital economy, and it’s about time that the event industry sets its stage to make a mark in the realm of the e-commerce world,” she said.


[ASIA SAMACHAR is an online newspaper for Sikhs in Southeast Asia and surrounding countries. We have a Facebook page, do give it a LIKE. Follow us on Twitter. Visit our website: www.asiasamachar.com]


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