Damandeep to head marketing at Indian mobile company MobiKwik

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| Gurgaon, India | 23 Jan 2017 | Asia Samachar |
Damandeep Singh Soni joins MobiKwik – PHOTO / LINKEDIN PROFILE

Indian mobile wallet company MobiKwik has appointed Damandeep Singh Soni, an entrepreneur behind a number startups and the former Indian market head for the Line suite of apps, to head its marketing and growth functions.

In his position as vice president for growth, he will be heading the growth function and will be responsible for achieving the company’s user growth targets. He will also support the marketing function at company, reports Economic Times.

Prior to joining MobiKwik, he was heading the Indian market for the Line suite of apps and was responsible for strategy, growth, marketing and developing unique offerings for the company. In his previous assignments, he headed telecom Business Development for Infosys in UK, the report added.

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This hire comes at a time when MobiKwik is looking to add new features to appeal to a wired audience. Just this month the company added 5 new regional languages – Bengali, Oriya, Punjabi, Tamil, Gujarati and Telugu – on the lightweight version of its app. The payments company had started allowing UPI payments from ICICI Bank through its payment gateway aggregator ZaakPay in October and was looking to start offering loans to users the same month, according to another report.

He has extensive experience in entrepreneurship, strategy, business development, digital marketing, mobile, consulting and outsourcing across India, US and Europe, according to his LinkedIn profile.

Damandeep completed an MBA in Strategic Marketing and Technology at Indian School of Business (ISB) at Hyderabad in 2005 and a Bachelor of Engineering at National Institute of Technology, Rourkela.

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