Fake internet traffic growing by the day

The next time you get a like or see some action online, don’t get too excited. There may not be a real person behind the action.

Close to half the internet traffic is fake as it is driven by bots and not human, says Malaysian advertising expert Harmandar Singh.

“This fake traffic is growing by the day,” he said in a short video on what is happening in the marketing and advertising industry. CLICK TO SEE THE VIDEO

An internet bot is a software application that runs automated tasks over the Internet.

He cautioned that 2019 will be a year with plenty of falsehood.

In November 2018, the innovative and energetic advertising genius was inducted into the International Advertising Association (IAA) Malaysia Hall of Fame.

Ham, as he is better known within the industry circle, has created 400 commercials in his three decades involvement in marketing and brand communications. He is the publisher of the Marketing and ADOI magazine.

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