| India | 17 Feb 2017 | Asia Samachar |
Foodie and cricket lover NP Singh – the CEO of Sony Pictures Network India Private Ltd (SPNI) – is committed to making Sony the first choice for TV viewers in the Indian sub-continent.
“Singh has an uncanny ability to gauge the industry’s pulse and foresee the road ahead – a little better than others,” Business India magazine observes in a cover story entitled ‘All the Right Moves’ (30 Jan-12 Feb 2017).
“Having had a long association with SPNI, he is clearly making the right moves to ensure that Sony not only remains relevant but also retains its leadership position across several segments. The most notable being to consolidate Sony’s position in sports, which he feels will be as big a draw as general entertainment, going forward,” it adds.
The 57-year old corporate chief, who was splashed on the front cover of the magazine, was said to like going for long drives whenever he finds the time, allowing him to time to spend with consumers, listening to their thoughts and aspirations.
NP has spent 17 years at SPNI, a wholly-owned subsidiary of Sony Corporation.
NP Singh was made COO in December 2004 and oversaw the operations of Sony Entertainment Television and MAX. Prior to his appointment as COO, NP Singh served as chief financial officer of Sony Entertainment Television since 1999.
The industry environment is fast changing, the article argues. A discernible transformation of sorts is taking place in the Rs 2 lakh crore media and entertainment industry. And, while the television industry, estimated at Rs 75,000 crore, still remains the biggest provider of entertainment, others, like smartphones, are emerging as major competitors, it adds.
The article also says that NP likes Indian music and has belted out Hindi songs at parties on many an occasion. He is also a foodie and does not miss a chance to try out local fare at any place he goes.
NP is an alumnus of the Delhi School of Economics and a gold medallist from the Indian Cost & Works Accounting Institute.
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